Burberry ditches avant garde for accessible fashion after investors check out

London fashion week’s biggest name hints at change of direction after struggling to win over high-end shoppers

Sometimes fashion shows are about what to wear to parties, and sometimes they are about money, national prestige, boardroom power struggles and the future of what was until recently one of Britain’s most valuable public companies.

At Burberry, London fashion week’s biggest name, the clothes on the catwalk were clues as to the next chapter in an unfolding fashion industry drama.

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from The Guardian https://ift.tt/E4qgHQZ

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