Elland Road’s Magic Weekend falls flat but profit margins offer hope for future

A low attendance suggests Leeds did not embrace Magic Weekend but the event ended up in the black

So, that was the 2024 Magic ­Weekend. Compelling on the field without doubt, with some intriguing results that sets things up for the final five rounds of the Super League season and means that nothing, in any part of the table, can be predicted with a degree of confidence.

But the event itself? Well, there are some questions to be asked. Magic Weekend has been one of Super League’s great concepts since it first arrived on the scene in 2007: if the NRL effectively pinches your idea, you know you’re on to something good. This year, however, we appear to have reached a line-in-the-sand moment for the event.

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from The Guardian https://ift.tt/atDMKNc

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